Strategy > SEO / SEM / SESSearch engines like you. They really like you.
It won't matter how well your website is designed if users can't find it.
Our Search Engine Strategy (SES) process starts with the underpinnings of the site; building the architecture in a way that maximizes how the major search engines identify and pull content from the site. Next, we look at the structure of the content and the frequency of the company and industry-specific keywords within the copy.
These standard SEO practices, combined with Social Media, Blog Marketing, Viral Campaigns, RSS and Tag Clouding are ushering in a new era and approach to site optimization and marketing.