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Seven Ways Social Media Can Grow Your Business

Value of Social Media In Brand Awareness & Brand Communications

Leveraging social media platforms, companies can drive brand awareness and manage brand communication (PR 2.0). Social networks and monitoring tools enable companies to "listen" to online conversations about their brand in ways they never could before.

Some interesting stats from the post "How Social Media Marketing Influences Trust In Advertising" indicate that 70% of people in Nielsen's recent survey trust online opinions, which is the same percentage of people who trust a brand's website. This validates the weight social media's consumer generated content in shaping consumers' opinions of your brand. Therefore, prudent companies are embracing Social Media to tap into this influential medium.

Engaging in Social Media enables companies to leverage online word of mouth, trusted by 70% of consumers.
With many more avenues for consumers to learn about a company and their products, Social Media compels companies to become more transparent about their products and/or services.
The more transparency companies strive for, the more trust they can build with customers. By including these user-generated opinions on your company's site, you can increase consumer trust and differentiate yourself from competitors.

Contact us today to schedule a free consultation to discuss how Social Media and blog marketing can deliver value for your business!