Host Analytics Case Study

New Sitefinity-based website integrated with Salesforce®

During initial project planning for the new Host Analytics site, the client stressed several needs to be addressed. Chief among their goals was the creation of the site on a flexible and robust content management platform – one that could be customized to meet their specific marketing and communication needs. Sitefinity was selected as the right platform with its extensive built-in functionality and .NET (telerik) tools.

The client has an established adwords campaign that needed a tighter, more streamlined process. Habanero created 5 distinct special adwords templates and configurable contact forms that the client can manage and deploy as needed for each campaign. The Google Adwords campaign and completed contact forms information are captured in the clients Salesforce® account as part of the overall client management process. In addition, Host Analytics wanted a way to provide downloadable whitepapers, resource library, event registration and webinars, but require users to fill out a contact form for access. Habanero created the contact form in Sitefinity and configured the permissions accordingly.