Wind Capital Group Case Study

New website for leading alternative energy firm

Wind Capital Group, founded in 1995 by Tom Carnahan, is one of the Midwest's leading renewable energy firms and primary enabler of wind farms across Missouri and also Iowa. In the summer of 2009, Wind Capital Group approached Habanero about designing a new website. In order to keep up with the daily changes in the renewable energy industry, it was important for WCG staff to have an easy way to manage both static and interactive content. Sitefinity was selected as the best platform to meet the client and project needs.

The new site design draws upon and ties in with the style of the firm's marketing collateral and overall brand communication. Content is provided in static and interactive ways and is tailored to both landowners seeking information about wind farm developments and the general public interested in the environmental and economic impact of wind energy. Videos, news feeds and a social media toolbar are just some of the points of engagement throughout the site.

At the top of the site is a unique Flash feature containing four distinct wind power scenes and targeted marketing messages. Depending on when the user visits the site, they will see one of four scenes: early morning, afternoon, evening or overnight. Habanero developed a custom control that enables the admin to set the start time for each of the four scenes in the feature.